The Night Shift · Department
Process
How we plan, review, and maintain our work.
2 essays filed here
- 01
What happens when you can afford to ask
Drop the cost of a user interview far enough and you don't just get more interviews — you get a different thing entirely. Research stops being an event you schedule and becomes an instrument you leave running. That shift, not the raw count, is what AI User Interviews is really for.
5 min read - 02
Why we only build what we run
We operate every product we build. That makes maintenance our problem from the first design decision, and keeps us close to the people using the software.
2 min read