Software & product
Product launch
Shipping a new product or a headline feature to a date everyone can see.
The template — copy this
- 1. Scope & spec 1 wk
- 2. Build 3.5 wk
- 3. Marketing prep 2.5 wk
- 4. Beta & fixes 2 wk
- 5. Launch runway 1.5 wk
- Launch milestone
Make it yours
The chain that decides your date is Scope → Build → Beta → Launch — that is the critical path. Marketing prep runs alongside it with real slack, so it can slip a few days without touching launch day. Keep the half-week of runway before the milestone as buffer, not as more Build.